Produzione Moderna guide
Motion design studios for projects in Milan
Anubi, Alkanoids, Dadomani, Hup Studio, Luma and Ocular for films, motion identities and event visuals in Milan. Anubi works from Rovigo; the other five studios are based in Milan. Specify screen dimensions, duration and sound, then agree on shoots, on-site tests and remote reviews.
Produzione Moderna editorial team · Updated
Anubi publishes Produzione Moderna.
For a motion project in Milan, review the film alongside its setting. Event content needs testing on the intended screen; a social campaign needs checks on a phone.
If the project also includes filming or physical production, agree on production days and who attends approvals. For the rest of the work, a rough animation helps discuss timing and text before finishing.
Quick comparison
| Studio | Base | Focus |
|---|---|---|
| Anubi | Rovigo | Motion design · 2D and 3D animation · Explainers |
| Alkanoids | Milan | Motion design · AI production · 2D animation |
| Dadomani | Milan | Animation · Stop motion · Video |
| Hup.Studio | Milan | Art direction · CGI · Motion graphics |
| LUMA | Milan | Motion graphics · VFX · Post-production |
| Ocular | Milan | Motion design · Brand design · Creative direction |
Studio by studio
Anubi
Rovigo
CGI, motion and web in one production process.
A Rovigo creative duo for CGI, motion design, video and web development. It handles direction and production, working directly with clients through to delivery.
Work to see
- UPSA × Nourished: Gummies
A public CGI product commercial case study.
- Red Studio
Work presented on the official website.
Motion design · 2D and 3D animation · Explainers · Publishing studio
Alkanoids
Milan
Motion design · AI production · 2D animation
In the Sky Sport 2025 promo, Alkanoids documents visual effects integrated with live action. The page pairs the film with a clean shot and breakdown. Compare them to distinguish footage from effects and discuss what the production team must supply.
Work to see
- Sky Sport — TV promo 2025
VFX integrated with live action, with the final film, clean shot and compositing breakdown.
Motion design · AI production · 2D animation · 3D animation
Dadomani
Milan
Animation · Stop motion · Video
The LVMH project presents a four-level three-dimensional zoetrope with separate design, modelling and animation credits. It is relevant to work combining physical objects and motion: ask which tests are needed before final construction.
Work to see
- LVMH — Zoetrope
A four-level three-dimensional zoetrope; the page separates design, modelling and animation credits.
Animation · Stop motion · Video · Still image
Hup.Studio
Milan
Art direction · CGI · Motion graphics
Loewe 001 is a CGI film with concept, design and animation credited to Hup.Studio. Its page describes botanical elements used to interpret a fragrance. It is a reference for an atmospheric brief; specify separately which product details must remain legible.
Work to see
- Loewe 001
A CGI film with concept, design and animation credited to Hup.Studio.
Art direction · CGI · Motion graphics · Branding
LUMA
Milan
Motion graphics · VFX · Post-production
A Milan creative studio focused on digital content, motion graphics, VFX, post-production, video, virtual production and projection mapping.
Motion graphics · VFX · Post-production · Video
Ocular
Milan
Motion design · Brand design · Creative direction
ATM — 95 Anni con Trasporto uses paper-cut-style collage to tell the history of Milan’s transport. Ocular lists mixed media motion and sound design. Use it to discuss animating archive material and which permissions and files to gather before production.
Work to see
- ATM — 95 Anni con Trasporto
An ATM film using paper-cut-style collage; the page credits motion and sound design.
Motion design · Brand design · Creative direction · 3D animation
How to choose
Watch the sequence in its format
Ask for a complete example for the intended screen or channel. Check text size, duration and how it works without sound.
Define the role of filming
Mark which elements are filmed, drawn or built. The schedule should include material handoffs between stages.
Test event playback
For films shown at a venue, ask the screen operator for specifications. Arrange a test and final delivery before setup.
Prepare the brief
Send the message, duration and delivery specifications. For events and installations, add screen dimensions, viewing distance and whether sound is available.
Request a rough animation with text and timing close to the final version. Gather feedback before animation and adaptations are completed.
How to read the estimate
Compare technique, duration and sequence count. Ask for adaptations, sound and tests on the intended screen to be included. Request separate costs for filming or installation work.
Common questions
What changes between a social film and an event visual?
Format, text size and viewing distance. An event also needs screen specifications and a test with the playback operator.
When should timing be approved?
In the rough animation, with text and timing represented. Use that stage to check readability and whether the sequence fits the required duration.
What should we send for an estimate?
The message, duration, formats and available material. Add the event or campaign date and versions to be delivered.
Sources and references
Official sources support the locations, services and work cited here. The shortlist and criteria are Produzione Moderna’s editorial judgment.
- Sito ufficiale — Anubi ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Anubi — CGI e contenuti di prodotto ↗
Film CGI, visual di campagna, compositing, loop per fiere, presentazioni e contenuti di prodotto.
Checked
- Anubi — Motion design ↗
Motion design, animazione 2D e 3D, explainer e adattamenti multiformato.
Checked
- Anubi — Siti web e WebGL ↗
Web design, sviluppo di siti, CMS, WebGL ed esperienze interattive.
Checked
- Anubi — CGI e AI creativa ↗
Ricerca visiva con AI, previsualizzazione, CGI, compositing e adattamenti per campagne.
Checked
- Sky Sport — TV promo 2025 ↗
VFX integrati nel girato, con film finale, clean shot e breakdown del compositing.
Checked
- Sito ufficiale — Alkanoids ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- LVMH — Zoetrope ↗
Zootropio tridimensionale su quattro livelli; la pagina distingue design, modellazione e animazione.
Checked
- Sito ufficiale — Dadomani ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Loewe 001 ↗
Film CGI con concept, design e animazione accreditati a Hup.Studio.
Checked
- Sito ufficiale — Hup.Studio ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — LUMA ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- ATM — 95 Anni con Trasporto ↗
Film per ATM con collage in stile paper cut; la pagina accredita motion e sound design.
Checked
- Sito ufficiale — Ocular ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
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