Produzione Moderna guide
Branding studios in Italy
AUGE Design, Cacao Design, Leftloft, Smith Lumen and Studio Blanco work on brand identity and its applications. State whether you need a new brand, a revision of an existing one or coordination across different materials. Start the comparison with that assignment.
Produzione Moderna editorial team · Updated
Assess a branding studio through the identity on a package, a website or a presentation. Look for a system your team can use in its everyday materials.
Quick comparison
| Studio | Base | Focus |
|---|---|---|
| AUGE Design | Milan / Florence | Branding · Packaging · Digital design |
| Cacao Design | Milan | Branding · Naming · Packaging |
| Leftloft | Milan | Brand strategy · Visual identity · Editorial design |
| Smith Lumen | Milan | Branding · Packaging · Brand strategy |
| Studio Blanco | Reggio Emilia / Milan | Brand identity · Art direction · Digital design |
Studio by studio
AUGE Design
Milan / Florence
Branding · Packaging · Digital design
An independent group with offices in Milan and Florence. Its services include strategy, identity, packaging, digital design, spaces, retail and product design.
Branding · Packaging · Digital design · Spatial design
Cacao Design
Milan
Branding · Naming · Packaging
A creative studio in Milan. Its services include naming, logos, visual identity, catalogues, monographs, packaging, installations, video and web design.
Branding · Naming · Packaging · Editorial design
Leftloft
Milan
Brand strategy · Visual identity · Editorial design
An independent branding and communication design studio based in Milan, working on identities, content, digital products and data visualization.
Brand strategy · Visual identity · Editorial design · Digital products
Smith Lumen
Milan
Branding · Packaging · Brand strategy
An independent branding and packaging agency based in Milan, working on strategy, identity and packaging systems for international markets.
Branding · Packaging · Brand strategy · Visual identity
Studio Blanco
Reggio Emilia / Milan
Brand identity · Art direction · Digital design
A studio with offices in Reggio Emilia and Milan working on identities, campaigns, digital and physical projects, books, events and exhibitions.
Brand identity · Art direction · Digital design · Editorial design
How to choose
Try an everyday document
Ask to see a presentation or product sheet with real text. Check whether the design stays clear when it contains a lot of information.
Define the problem
Specify whether you need a new brand, a change in how it is perceived or a visual update. The proposal should address that problem.
Prepare your team
Agree editable templates, instructions and support for the people who will use the new identity.
Prepare the brief
Send the goal, audience and current brand materials. State which deliverables you need: visual identity, guidelines and applications.
Ask the studio: “Can you apply the proposal to packaging and a website page using our content?” Agree on a proposal on the intended applications before completing the work.
How to read the estimate
Ask the studio to itemize research, identity and applications. Costs depend on research, naming and application count. Compare included revisions, licences and final files against the same deliverable list.
Common questions
How much does sector experience matter?
It can speed up understanding of constraints and audience, but it should not produce a familiar solution. Look for knowledge of the context and a new point of view.
What is the difference between a rebrand and a refresh?
A rebrand may question positioning, architecture and identity. A refresh works mainly on an existing system. Agree objectives and scope before comparing commercial proposals.
Which deliverables are needed at the end?
Agree the materials your team will use: brand files, instructions, editable templates and guidance for animation and photography. Include a demonstration.
Sources and references
Official sources support the locations, services and work cited here. The shortlist and criteria are Produzione Moderna’s editorial judgment.
- Sito ufficiale — AUGE Design ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Cacao Design ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Leftloft ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Smith Lumen ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Studio Blanco ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
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