Grants and deadlines · Hot topic
PPWR: preparing packaging and product pages
The EU packaging regulation generally applies from 12 August 2026. To update packaging and e-commerce listings, start with the materials in use and supplier information. Individual requirements have their own deadlines.
Produzione Moderna editorial team · Published · Updated · 1 min read
Before proceeding
- Packaging formats and materials.
- Supply-chain responsibilities.
- Consistency of packaging and online information.
Compare the options
| Measure or option | Status or deadline | When it fits | Next action |
|---|---|---|---|
| Sales packaging | Copy and graphics | Confirmed materials and information. | Prepare the print file with approved copy. |
| Shipping packaging | Order preparation | Protection, boxes and packing instructions. | Update instructions for the person preparing the parcel. |
| Product page | Customer information | Images and copy describing the package. | Link the page to the packaging version currently sold. |
List the packaging in use
List sales packaging, protective materials and shipping packaging. For each format, gather material, weight, supplier and destination markets from verified company records.
Identify responsibilities
Clarify who manufactures, imports and sells the packaged products. Assign a contact to gather information and check the provisions applying to each activity.
Prepare the design revision
Before changing labels or packaging, confirm which information is required and when. Give the studio approved copy and material specifications.
Keep the website aligned
Link each package to its product page and images. If the material used for inner protection changes, for example, identify which instructions and photographs need updating and assign them to the same contact.
Keep approved versions
Archive supplier sheets, copy and print files with their approval dates. The record should show which packaging and pages use each version.
Give the studio a list of packages to update, with confirmed materials, approved copy and related pages.
Frequently asked questions
Is 12 August the deadline for every requirement?
It is the general application date. Individual requirements have specific provisions and transition periods.
Where should an update start?
With a list of packaging and materials, supplier-confirmed information and approved copy.
Sources and references
Consult the official sources for the facts and guidance on this page.
- Commissione europea — Packaging waste
Ambito, applicazione generale dal 12 agosto 2026 e risorse di attuazione.
Checked
- EUR-Lex — Regolamento (UE) 2025/40
Testo legale, campo di applicazione, scadenze e disposizioni transitorie.
Checked
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