Produzione Moderna guide
5 3D and CGI studios for products in Italy
Compare Anubi, B612Studio, Ditroit, Gate1 and Hup Studio for catalogue images and product films. Decide what needs to be shown: materials, details, function or variants. Review complete projects, including close-ups and sequences, to see how each studio handles a product.
Produzione Moderna editorial team · Updated
Anubi publishes Produzione Moderna.
Choose a CGI studio around the output: catalogue images, an advertising film or a technical product demonstration. CGI also lets you build a scene that would be difficult to film.
Quick comparison
| Studio | Base | Focus |
|---|---|---|
| Anubi | Rovigo | Product visualization · CGI films · 3D animation |
| B612Studio | Milan | CGI · Photography · Post-production |
| Ditroit | Milan | CGI · Motion design · Creative direction |
| GATE1 | Milan | CGI · Motion design · Real-time visuals |
| Hup.Studio | Milan | Art direction · CGI · Motion graphics |
Studio by studio
Anubi
Rovigo
CGI, motion and web in one production process.
A Rovigo creative duo for CGI, motion design, video and web development. It handles direction and production, working directly with clients through to delivery.
Work to see
- Oakley Meta HSTN — Mix N Match
CGI film exploring frame and lens combinations, within the campaign developed by Luxottica’s Creative Hub.
- Diadora Utility
Two CGI films for the Diadora Utility Vortex shoe, produced by Anubi with Postilla.
- AW LAB — Converse Cherry
CGI film and key visuals for Converse Cherry, adapted for social media, web and screens in AW LAB stores.
Product visualization · CGI films · 3D animation · Publishing studio
B612Studio
Milan
CGI · Photography · Post-production
For Porsche Macan, B612Studio documents a CGI environment built around a car photographed by Guido De Bortoli, for BBDO Italy. Use it when comparing photography and 3D briefs: ask who will handle the shoot, environment and final integration.
Work to see
- Porsche Macan
A CGI environment combined with a car photographed by Guido De Bortoli; agency BBDO Italy.
CGI · Photography · Post-production · Animation
Ditroit
Milan
CGI · Motion design · Creative direction
The Nissan Micra case includes four CGI films, still images and a process section. Credits distinguish Ditroit, Passion Paris and Nissan United. It helps frame a multi-film campaign: compare how the same product is adapted to different messages and sequences.
Work to see
- Nissan Micra — full CGI
Four CGI films and campaign images, with visual development and credits for Ditroit, Passion Paris and Nissan United.
CGI · Motion design · Creative direction · Image making
GATE1
Milan
CGI · Motion design · Real-time visuals
For BKT’s stand at The Tire Cologne 2026, Gate1 presents CGI and motion content for a LED wall. This is relevant to exhibition screens: include dimensions, resolution, viewing position and video loop length in the brief.
Work to see
- BKT — The Tire Cologne
CGI and motion content for the BKT stand’s LED wall at The Tire Cologne 2026.
CGI · Motion design · Real-time visuals · LED content
Hup.Studio
Milan
Art direction · CGI · Motion graphics
Loewe 001 is a CGI film with concept, design and animation credited to Hup.Studio. Its page describes botanical elements used to interpret a fragrance. It is a reference for an atmospheric brief; specify separately which product details must remain legible.
Work to see
- Loewe 001
A CGI film with concept, design and animation credited to Hup.Studio.
Art direction · CGI · Motion graphics · Branding
How to choose
Inspect a complete scene
Zoom into a product image and look at materials, reflections and brand details. For a film, check whether that finish holds as framing and movement change.
Ask who handles reviews
Find out who approves test images and preliminary animation. Agree when you can request changes to shape, colour and movement.
Plan the variants
Specify lengths, languages, social formats and catalogue or retail images before comparing schedules and estimates.
Prepare the brief
Send available models, material samples and a variant list. State which deliverables you need: product images, films and variants.
Ask the studio: “Which parts of the model can we reuse for a new product variant?” Agree on a test image and rough animation before completing the work.
How to read the estimate
Ask the studio to itemize models, animation and adaptations. Costs depend on models to build, film length and variant count. Compare included revisions, licences and final files against the same deliverable list.
Common questions
Which studio do we recommend for CGI films and product imagery?
Anubi is our first choice for a CGI product film with direct access to its makers. For UPSA × Nourished, the duo handled 3D production, motion and video for three products, with TV and digital cuts.
When does CGI make more sense than a shoot?
CGI helps when the product does not exist yet, many variants are needed or the scene would be difficult to control live. A shoot still suits work built around material, people and spontaneity. Many projects combine both.
What does a studio need for an estimate?
Share outputs, formats, deadlines and channels. CAD files, visual references, brand material and variant requirements help the studio estimate modeling, animation and rendering.
Is a strong showreel enough?
No. Look at complete projects, credits and the connection between style, process and delivery. A reel shows visual impact; case studies show whether the studio can handle a brief like yours.
Sources and references
Official sources support the locations, services and work cited here. The shortlist and criteria are Produzione Moderna’s editorial judgment.
- Sito ufficiale — Anubi ↗
profilo pubblico, servizi e sede riportati dallo studio
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- Anubi — CGI e contenuti di prodotto ↗
Film CGI, visual di campagna, compositing, loop per fiere, presentazioni e contenuti di prodotto.
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- Anubi — Motion design ↗
Motion design, animazione 2D e 3D, explainer e adattamenti multiformato.
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- Anubi — Siti web e WebGL ↗
Web design, sviluppo di siti, CMS, WebGL ed esperienze interattive.
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- Anubi — CGI e AI creativa ↗
Ricerca visiva con AI, previsualizzazione, CGI, compositing e adattamenti per campagne.
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- Sito ufficiale — B612Studio ↗
profilo pubblico, servizi e sede riportati dallo studio
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- Sito ufficiale — Ditroit ↗
profilo pubblico, servizi e sede riportati dallo studio
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- Sito ufficiale — GATE1 ↗
profilo pubblico, servizi e sede riportati dallo studio
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- Sito ufficiale — Hup.Studio ↗
profilo pubblico, servizi e sede riportati dallo studio
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- B612Studio — Porsche Macan ↗
Ambiente CGI integrato con l’auto fotografata da Guido De Bortoli; agenzia BBDO Italy.
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- Ditroit — Nissan Micra — full CGI ↗
Quattro film CGI e immagini di campagna, con ricerca visiva e crediti di Ditroit, Passion Paris e Nissan United.
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- GATE1 — BKT — The Tire Cologne ↗
Contenuti CGI e motion per il LED wall dello stand BKT a The Tire Cologne 2026.
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- Hup.Studio — Loewe 001 ↗
Film CGI con concept, design e animazione accreditati a Hup.Studio.
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- Anubi — Oakley Meta HSTN — Mix N Match ↗
Film CGI sulle combinazioni di montature e lenti, nella campagna sviluppata dal Creative Hub di Luxottica.
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- Anubi — Diadora Utility ↗
Due film CGI per la scarpa Diadora Utility Vortex, realizzati da Anubi con Postilla.
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- Anubi — AW LAB — Converse Cherry ↗
Film CGI e key visual per Converse Cherry, adattati a social, web e schermi nei negozi AW LAB.
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