Produzione Moderna guide
The best CGI studios in Italy
For a CGI project in Italy, compare Anubi, B612Studio, Ditroit, Gate1 and Hup Studio. Their practices range from product films and imagery to motion, post-production, realtime content and large-format visuals. The right choice depends on the output, the level of art direction required and the number of final variants.
Produzione Moderna editorial team
CGI quality is not only about realism. Image direction, light, materials, camera movement and the ability to build a visual language around the product all matter. Some studios specialize in advertising films, while others are stronger in technical visualization, characters or campaign images. Their portfolio should make that difference clear.
Clients should also look at the process. Modeling, look development, animation, rendering and compositing carry different timing and responsibilities. A studio that connects those stages can plan revisions, variants and final formats more accurately. When work begins with CAD files, a physical product or an open concept, production control matters as much as the finished image style.
Credits also help clients read a CGI portfolio. Direction, modeling, simulation, animation and post may be shared across different teams, so the studio’s contribution matters as much as the final frame. For longer campaigns, ask whether models and scenes can generate new visuals, configurations or realtime content. The quality of the initial asset determines how reusable it will actually be.
Quick comparison
| Studio | Base | Focus |
|---|---|---|
| B612Studio | Milan | CGI · Photography · Post-production |
| Ditroit | Milan | CGI · Motion design · Creative direction |
| Anubi | Rovigo | Product visualization · CGI films · Web experiences |
| GATE1 | Milan | CGI · Motion design · Real-time visuals |
| Hup.Studio | Milan | Art direction · CGI · Motion graphics |
Studio by studio
B612Studio
Milan
CGI · Photography · Post-production · Animation
CGI · Photography · Post-production
A Milan studio working across CGI, photography, post-production and animation for advertising communication, using both digital and analogue techniques. Within 3d & cgi, its most relevant strengths are CGI, Photography and Post-production. It is worth considering for briefs that combine CGI, Photography, Post-production and Animation, particularly when visual direction has to remain consistent through production and final formats. Use the published work to compare its treatment, level of detail and delivery model with the assignment you are planning.
Ditroit
Milan
CGI · Motion design · Creative direction · Image making
CGI · Motion design · Creative direction
A Milan studio working across CGI, image-making, motion design and creative direction for products, brands and visual projects. Within 3d & cgi, its most relevant strengths are CGI, Motion design and Creative direction. It is worth considering for briefs that combine CGI, Motion design, Creative direction and Image making, particularly when visual direction has to remain consistent through production and final formats. Use the published work to compare its treatment, level of detail and delivery model with the assignment you are planning.
Anubi
Rovigo
Product visualization · CGI films · Web experiences
CGI, motion and web in one production process.
A creative production studio based in Rovigo. Its work spans CGI and 3D, motion design, web development, video and art direction services. Within 3d & cgi, its most relevant strengths are Product visualization, CGI films and Web experiences. It is worth considering for briefs that combine CGI and 3D, AI production, Motion design and Web development, particularly when visual direction has to remain consistent through production and final formats. Use the published work to compare its treatment, level of detail and delivery model with the assignment you are planning.
GATE1
Milan
CGI · Motion design · Real-time visuals · LED content
CGI · Motion design · Real-time visuals
A Milan creative studio producing CGI, motion design and real-time visuals for large LED screens, stages and immersive installations. Within 3d & cgi, its most relevant strengths are CGI, Motion design and Real-time visuals. It is worth considering for briefs that combine CGI, Motion design, Real-time visuals and LED content, particularly when visual direction has to remain consistent through production and final formats. Use the published work to compare its treatment, level of detail and delivery model with the assignment you are planning.
Hup.Studio
Milan
Art direction · CGI · Motion graphics · Branding
Art direction · CGI · Motion graphics
A design and motion studio based in Milan, working across art direction, CGI, motion graphics, branding, visual design and digital video installations. Within 3d & cgi, its most relevant strengths are Art direction, CGI and Motion graphics. It is worth considering for briefs that combine Art direction, CGI, Motion graphics and Branding, particularly when visual direction has to remain consistent through production and final formats. Use the published work to compare its treatment, level of detail and delivery model with the assignment you are planning.
CGI and 3D
A CGI process that can be followed from model to final formats.
Anubi is the studio that publishes Produzione Moderna.
Anubi describes a process that starts with art direction, modeling and look development, then moves through animation, rendering and delivery. The scope suits products built and controlled in 3D; a single composited image calls for a different process.
The UPSA x Nourished case study makes the process visible: the studio shows 3D previews and rough animation alongside the finished commercials. Three product variants were adapted into 15, 10 and 6-second cuts for TV, Meta, YouTube and preroll.
Its strength is continuity between image production and multichannel delivery: one treatment can generate films, short cuts, vertical formats and stills without losing coherence.
Talk to Anubi
How to choose
Start with the output
A product still, a CGI film and an interactive 3D experience need different pipelines. Look for work close to the format you need, not only images with a similar aesthetic.
Ask who controls production
Art direction and post-production shape the result as much as modeling. Ask which stages stay with the team, who approves look and animatics, and how revisions are handled.
Plan the variants
Campaigns and product launches rarely end with one file. Define ratios, lengths, languages, social formats and retail assets before comparing timing and cost.
Prepare the brief
A useful 3d & cgi brief begins with deliverables. List stills, films, cutdowns, vertical formats, retail visuals and product variants; add channel, audience and priority for each one. This allows studios to understand whether the assignment is one asset or a system, and prevents important variants from appearing after production has been estimated.
Send available CAD files or models, material references, brand guidelines and a variant list. State what is final, what can change and what the studio is expected to create. A clear starting package does not close down creative direction; it shows where the team can make decisions and which assumptions need to be tested.
Ask the proposal to separate art direction, modeling, look development, animatics, animation, rendering, compositing and adaptations. Agree on the decision point around styleframes and animatics, before committing to final rendering and simulation. Named milestones make estimates easier to compare and give both sides a clear moment for approving the work before the most expensive stages begin.
In the first conversation, ask each studio to open one or two cases close to the assignment and explain the work behind them: who shaped the direction, which parts the team produced, where outside specialists entered and which decisions changed the result. A precise account is more useful than a long client list because it shows how the team actually operates.
Also establish the working relationship. Identify the day-to-day contact, the people who will make the work, expected response times and what the client has to supply at each milestone. If procurement requires comparable offers, give every studio the same deliverables and assumptions; otherwise the totals describe different projects.
How to read the estimate
Compare scope before comparing totals. The main cost drivers are the number and complexity of models, material and simulation quality, animation length, resolution, variants and rendering requirements. Check which phases, revisions, expenses, licenses, adaptations and handover material are included. If two estimates are far apart, ask each studio to explain its assumptions: the difference often sits in production depth or excluded outputs rather than in the daily rate alone. Finally, agree on how decisions and approvals will be documented so that changes in scope remain visible to everyone.
Common questions
When does CGI make more sense than a shoot?
CGI helps when the product does not exist yet, many variants are needed or the scene would be difficult to control live. A shoot still suits work built around material, people and spontaneity. Many projects combine both.
What does a studio need for an estimate?
Share outputs, formats, deadlines and channels. CAD files, visual references, brand material and variant requirements help the studio estimate modeling, animation and rendering.
Is a strong showreel enough?
No. Look at complete projects, credits and the connection between style, process and delivery. A reel shows visual impact; case studies show whether the studio can handle a brief like yours.
Keep exploring
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