Grants and deadlines · Practice
Advertising tax credit 2026: the 2027 declaration
Businesses that booked Italy’s 2026 advertising tax credit must confirm their investments through a declaration from 9 January to 9 February 2027. The scheme covers incremental advertising in newspapers and periodicals, including online editions. Final amounts follow the declarations and allocation.
Produzione Moderna editorial team · Published · Updated · 1 min read
Before proceeding
- Existing 2026 booking.
- Advertising placements separated from production.
- Declaration from 9 January to 9 February 2027.
Compare the options
| Measure or option | Status or deadline | When it fits | Next action |
|---|---|---|---|
| Publication placements | Costs to verify | Newspapers and periodicals, including online. | Link contracts and invoices. |
| Declaration | 9 January–9 February 2027 | Confirmation of completed investments. | Reconcile amounts before submitting. |
Locate the booking
Retrieve the credit access communication and its receipt. Prepare a summary of the reserved amount, actual investment and invoice for each placement for the person reviewing the declaration.
Separate advertising purchases
Request separate items for space purchased in publications and for campaign production. Record the publication, date and amount for each placement. Keep social and search advertising purchases separate so the application review starts from an organised expense record.
Check the supporting records
Collect contracts, invoices and attestations relating to the investments. Have the person handling the declaration check amounts and requirements.
Schedule the submission
Record the 9 January–9 February 2027 window. Prepare documents before it opens and keep the submitted declaration’s receipt.
Use the final credit amount
The provisional figure can change after allocation. Use the final list of admitted applicants to establish the usable credit and update accounting records.
Send the person preparing the declaration the 2026 investment summary, invoices and reservation receipt.
Frequently asked questions
When are 2026 costs confirmed?
From 9 January to 9 February 2027 through the declaration.
Is the provisional amount final?
It can change: usable credit is recalculated after declarations and allocation.
Sources and references
Consult the official sources for the facts and guidance on this page.
- Dipartimento per l'informazione e l'editoria — Richiedenti Bonus Pubblicità 2026
Dichiarazione 2027, natura della prenotazione e ricalcolo del riparto.
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- Dipartimento per l'informazione e l'editoria — Disciplina del Bonus Pubblicità
Mezzi ammessi, incremento, aliquota e limite nazionale.
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