Produzione Moderna guide
Performance marketing agencies in Italy
Caffeina, Hanami, MADS, Moca and Webranking work on advertising, data and customer acquisition. Start with the business goal and available data. To compare proposals, separate advertising spend, campaign management and content production, and ask how results will be assessed.
Produzione Moderna editorial team · Updated
Define the result you want to measure: purchases, sales enquiries or bookings. Compare agencies through that result and the work they propose to achieve it.
Quick comparison
| Studio | Base | Focus |
|---|---|---|
| Caffeina | Parma / Milan / Rome | Brand strategy · Integrated campaigns · AI production and content |
| Hanami | Milan / Pisa / Bari | Performance marketing · Growth marketing · Digital advertising |
| MADS | Rome | Performance marketing · Digital advertising · SEO |
| Moca | Treviso | Performance marketing · Digital advertising · CRO |
| Webranking | Italy | Performance marketing · Media strategy · Paid search |
Studio by studio
Caffeina
Parma / Milan / Rome
Brand strategy · Integrated campaigns · AI production and content
A creative and marketing consultancy with offices in Parma, Milan and Rome, connecting strategy, campaigns, AI content, media and digital products.
Brand strategy · Integrated campaigns · AI production and content · Performance media
Hanami
Milan / Pisa / Bari
Performance marketing · Growth marketing · Digital advertising
A performance marketing agency with offices in Milan, Pisa and Bari, focused on clean data, clear KPIs, testing, advertising and automation.
Performance marketing · Growth marketing · Digital advertising · Automation
MADS
Rome
Performance marketing · Digital advertising · SEO
A Rome performance marketing agency connecting advertising, SEO, consulting and content through measurement, automation, analysis and testing.
Performance marketing · Digital advertising · SEO · Data analysis
Moca
Treviso
Performance marketing · Digital advertising · CRO
A Treviso performance marketing agency covering media and SEO strategy, advertising, experience optimization, email, data and marketing technology.
Performance marketing · Digital advertising · CRO · SEO
Webranking
Performance marketing · Media strategy · Paid search
An Italian digital agency integrating media strategy, search, social, marketplaces, creativity, data and measurement in an omnichannel performance marketing model.
Performance marketing · Media strategy · Paid search · Paid social
How to choose
Share commercial data
Provide margins, product availability and your team’s capacity to respond to enquiries. Agree what makes an enquiry relevant, when to follow up and who will report conversation outcomes to the agency.
Ask for a sample report
Ask how a campaign is connected to orders or sales enquiries. Agree which data you will receive and how often.
Plan creative production
Agree who makes images, videos and landing pages, and how the results of one test will guide the next.
Prepare the brief
Send the business goals and data from existing campaigns. State which deliverables you need: campaigns, content and reports.
Ask the agency: “Can you show how a campaign enquiry is followed through to a quote?” Agree on a campaign and measurement plan before launching the campaign.
How to read the estimate
Ask the studio to itemize management, creative production and advertising spend. Costs depend on channels, content and test frequency. Compare included revisions, licences and final files against the same deliverable list.
Common questions
Which KPIs belong in the brief?
State the main commercial result: sales, relevant enquiries or appointments. Define what makes an enquiry useful and who will follow its outcome.
How much budget is needed to begin?
It depends on the market, action cost and data volume needed to learn. Ask the agency to separate media investment, fees, creative production and technology, and explain which conclusions are realistic in the initial period.
Should the agency also produce creative and landing pages?
It can produce them or work with another studio. Agree who prepares variants and how campaign results will inform changes.
Sources and references
Official sources support the locations, services and work cited here. The shortlist and criteria are Produzione Moderna’s editorial judgment.
- Sito ufficiale — Caffeina ↗
profilo pubblico, servizi e sede riportati dallo studio
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- Sito ufficiale — Hanami ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — MADS ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Moca ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Webranking ↗
profilo pubblico, servizi e sede riportati dallo studio
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