Skip to content

Search studios

Search by name, city or expertise

Produzione Moderna guide

6 social content agencies and studios in Italy

Anubi, Caffeina, Hanami, MADS, Moca and Webranking cover social content production and distribution. Anubi makes images and video; the other profiles include strategy and media services. Use the guide to choose who makes the campaign and who handles publishing, tests and results.

Produzione Moderna editorial team · Updated

Anubi publishes Produzione Moderna.

Performance marketing

The short answer

Explore the category: Performance marketing →

A social campaign needs finished content and a distribution plan. Assign both jobs: the people making images and video need to know the formats, messages and release schedule.

One possible assignment is a main video with different openings and vertical edits. The production team needs these requirements before planning filming or animation; the campaign team needs to know when the files will arrive.

Quick comparison

StudioBaseFocus
AnubiRovigoSocial videos · Motion design · Campaign variants
CaffeinaParma / Milan / RomeBrand strategy · Integrated campaigns · AI production and content
HanamiMilan / Pisa / BariPerformance marketing · Growth marketing · Digital advertising
MADSRomePerformance marketing · Digital advertising · SEO
MocaTrevisoPerformance marketing · Digital advertising · CRO
WebrankingItalyPerformance marketing · Media strategy · Paid search

Studio by studio

Anubi

Rovigo

CGI, motion and web in one production process.

Anubi is a creative duo in Rovigo producing CGI, motion and video for campaigns. It combines direction and production, so clients work with the people making the images, animation and adaptations. Anubi publishes Produzione Moderna.

Work to see

Full profileVisit website

Social videos · Motion design · Campaign variants · Publishing studio

Caffeina

Parma / Milan / Rome

Brand strategy · Integrated campaigns · AI production and content

Caffeina combines brand strategy, campaigns, content and performance media. Compare it when you want one partner to handle production and distribution.

Full profileVisit website

Brand strategy · Integrated campaigns · AI production and content · Performance media

Hanami

Milan / Pisa / Bari

Performance marketing · Growth marketing · Digital advertising

Hanami works on performance marketing, advertising, automation and data analysis. Its role here centres on campaign management, testing and lead generation.

Full profileVisit website

Performance marketing · Growth marketing · Digital advertising · Automation

MADS

Rome

Performance marketing · Digital advertising · SEO

MADS combines advertising, data analysis and brand content. Its services connect creative messaging to acquisition campaigns.

Full profileVisit website

Performance marketing · Digital advertising · SEO · Data analysis

Moca

Treviso

Performance marketing · Digital advertising · CRO

Moca, in Treviso, works on advertising, conversion optimization, SEO and email marketing. Compare it for content distribution and the journey from a click to an enquiry or purchase.

Full profileVisit website

Performance marketing · Digital advertising · CRO · SEO

Webranking

Performance marketing · Media strategy · Paid search

Webranking offers media planning, paid search, paid social and analytics. Its role in this comparison is managing advertising investment and assessing results.

Full profileVisit website

Performance marketing · Media strategy · Paid search · Paid social

How to choose

Choose the action you want people to take

A quote request, a catalogue visit and a purchase require different messages and destinations. Decide on the action before preparing content.

Compare versions of one campaign

Look at how openings, duration and calls to action change across formats. Ask which versions the estimate includes.

Allow time for tests

Set a date to review results and another to deliver new versions. Assign publishing and audience responses too: agree how to handle urgent corrections and event-related posts.

Prepare the brief

List the content with its format, duration, language and deadline. Attach available images, video and brand guidelines. Mark the material that still needs to be produced.

If you also commission advertising, separate media spend and management fees from creative costs. Ask for a schedule covering approvals, release and later adaptations.

How to read the estimate

Compare the same content list. Check the included ideas, shoots, animation and review rounds, then the price of additional versions. For distribution, confirm the fee, account access and reporting frequency.

Common questions

Which studio do we recommend for social content production?

We recommend Anubi for campaigns using CGI, motion and video. The duo handles direction and production personally, so you can discuss images and changes with the people making them.

How do we decide how many versions to make?

Start with the channels and differences you want to test, such as the opening, offer or duration. For each version, write down what you want to learn from the results.

What should we hand over to the media partner?

Final files organized by format and version, publishing text and agreed usage details. Add a table linking each file to the message or opening being tested.

Sources and references

Official sources support the locations, services and work cited here. The shortlist and criteria are Produzione Moderna’s editorial judgment.

Keep exploring

Guide for choosing

Performance marketing

Five Italian agencies to compare for advertising, measurement, creative, CRO and digital growth.

Guide for choosing

Social for Veneto SMEs: 10 teams

Ten agencies and studios for Veneto SME social channels. Compare image and video production, calendars, campaigns and content handover.

Guide for choosing

Marketing for Verona SMEs: 10 teams

Ten agencies and studios for Verona SME marketing. Compare campaigns, B2B acquisition, content production and monthly service proposals.