Grants and deadlines · Hot topic
AI Act: check content before delivery
Before delivering AI-generated content, list the materials and destinations. Article 50 distinguishes system providers’ obligations from those of system users. The review depends on the role and content type.
Produzione Moderna editorial team · Published · 1 min read
Before proceeding
- Provider or user role.
- Content type and intended use.
- Information attached to final formats.
Compare the options
| Measure or option | Status or deadline | When it fits | Next action |
|---|---|---|---|
| System provider | Technical marking | Obligations under Article 50. | Consult the Commission’s guidance. |
| Publisher | Public information | Deepfakes and specified public-interest texts. | Check content and disclosure requirements. |
Distinguish system and content
Machine-readable marking concerns providers in the specified cases. Those using a system to produce content need to assess the obligations attached to publication.
Identify content requiring disclosure
The Commission identifies obligations for deepfakes and certain public-interest texts. The approach depends on the content and exceptions described in its guidance.
Describe the use in the brief
Record publication channels and required versions in the brief. Assign the review of accompanying information before approving the final files.
Keep the production record
Archive inputs, approved versions and human edits. The record helps the studio and client trace the work when a format or intended use changes.
Check the publication files
List the files to publish with their format, destination and accompanying information. Check adapted versions too: both a vertical video and the main edit need the information agreed for their use.
Give the publisher the file list and accompanying information, naming the person who approved the review.
Frequently asked questions
What should the studio and client agree on?
The studio lists generated or altered material; the client confirms where it will be published. Agree on who checks the information accompanying each file and who approves delivery.
Does human review remove every obligation?
It matters for the public-interest text case; other obligations need separate assessment.
Sources and references
Consult the official sources for the facts and guidance on this page.
- Commissione europea — Quick facts sulle regole di trasparenza AI
Obblighi di trasparenza, distinzione dei ruoli e casi di contenuti generati o manipolati.
Checked
- Commissione europea — FAQ articolo 50
Ruoli, applicazione, contenuti preesistenti e controllo editoriale.
Checked
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