Produzione Moderna guide
Immersive experience studios in Italy
Dotdotdot, fuse*, Karmachina, Monogrid and Unsame work on installations and interactive environments. Describe the venue and visitor journey: what people see, what they can do and how long they stay. Ask how content, equipment and support will be tested before opening.
Produzione Moderna editorial team · Updated
An interactive installation needs a clear idea and an experience that works in its setting. Look for portfolio footage of people using it: how they enter, what they do and how they know the interaction has ended.
Quick comparison
| Studio | Base | Focus |
|---|---|---|
| Dotdotdot | Milan | Interaction design · Exhibition design · UX/UI |
| fuse* | the Modena area | Installations · Media art · Creative coding |
| Karmachina | Milan | Multimedia design · Storytelling · Installations |
| MONOGRID | Florence / Milan | Creative technology · Web experiences · AR/VR |
| Unsame | Milan | Phygital installations · Real-time 3D · Interaction design |
Studio by studio
Dotdotdot
Milan
Interaction design · Exhibition design · UX/UI
Anima Mundi, presented for Geely at Milan Design Week 2026, uses environmental data and visitor movement to generate sound and images. The page explains the system’s inputs, helping frame sensors, responses and operation as the audience changes.
Work to see
- Anima Mundi. A Visionary Impulse
A generative installation for Geely: environmental data and visitor movement shape sound and images.
Interaction design · Exhibition design · UX/UI · Installations
fuse*
the Modena area
Installations · Media art · Creative coding
Multiverse’s page documents a 2018 audiovisual installation with images and sounds generated in real time. It lists materials, duration and software. Use it to discuss both visual language and the infrastructure needed to keep an installation running.
Work to see
- Multiverse
A generative audiovisual installation; its page documents duration, materials and software.
Installations · Media art · Creative coding · Live performance
Karmachina
Milan
Multimedia design · Storytelling · Installations
A Milan studio that designs multimedia spaces and events, turning cultural content into experiences for brands, museums and institutions.
Multimedia design · Storytelling · Installations · Video
MONOGRID
Florence / Milan
Creative technology · Web experiences · AR/VR
A creative studio with offices in Florence and Milan. It works on web experiences, extended reality, installations, content and playful experiences.
Creative technology · Web experiences · AR/VR · Installations
Unsame
Milan
Phygital installations · Real-time 3D · Interaction design
A phygital studio based in Milan that designs and builds installations using physical materials, real-time systems, sensors, data and fabrication.
Phygital installations · Real-time 3D · Interaction design · Fabrication
How to choose
Consider the venue
Flow, light, noise, network access and dwell time change the work. Share floor plans and technical constraints before the concept becomes fixed.
Test the interaction
Ask for a test in which someone enters, uses the installation and leaves it ready for the next visitor. Check instructions, responses to gestures and waiting time.
Plan the opening
Installation, calibration, training and support belong in the scope. Clarify who responds if a component stops working during operation.
Prepare the brief
Send a floor plan, visitor journey and available equipment. State which deliverables you need: installation content and interactions.
Ask the studio: “Can you test one interaction at the venue, from visitor arrival to exit?” Agree on a test at the venue before completing the work.
How to read the estimate
Ask the studio to itemize content, equipment and installation. Costs depend on content, equipment and installation and support days. Compare included revisions, licences and final files against the same deliverable list.
Common questions
Does the technology always need to be complex?
No. Technology should support the experience. Light, sound and a simple interaction can work better than a sensor-heavy system the audience does not understand.
When should the studio be involved?
As early as possible. Space, content and technology constrain one another; bringing the team in after the fit-out limits options and can increase cost.
What affects the budget?
Duration, size, hardware, content production, software, installation, testing and support. Ask for these items to be separated in the estimate.
Sources and references
Official sources support the locations, services and work cited here. The shortlist and criteria are Produzione Moderna’s editorial judgment.
- Sito ufficiale — Dotdotdot ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — fuse* ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Karmachina ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — MONOGRID ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Sito ufficiale — Unsame ↗
profilo pubblico, servizi e sede riportati dallo studio
Checked
- Dotdotdot — Anima Mundi. A Visionary Impulse ↗
Installazione generativa per Geely: dati ambientali e movimento dei visitatori alimentano suono e immagini.
Checked
- fuse* — Multiverse ↗
Installazione audiovisiva generativa; la scheda documenta durata, materiali e software impiegato.
Checked
Keep exploring
Guide for choosing
CGI studios for Milan
Anubi and four Milan-based studios for CGI campaigns and product films. Compare work, direct production contact, samples and review arrangements.
Guide for choosing
Branding studios
Five Italian studios to compare for brand strategy, visual identity, packaging and communication systems.
Guide for choosing
Motion design in Italy
Five Italian studios for motion identities, 2D and 3D animation, product films and multiformat content.