Editorial guide · Field note
How to assess a creative studio’s portfolio
A portfolio should help you decide whether a studio can produce your project. Start with the work: what did the team deliver, for which assignment and through which decisions?
Produzione Moderna editorial team · Published · Updated · 2 min read
Open a project close to your assignment
Choose work with a similar type of delivery. A film, an identity and a website need different evidence. View the result in the format in which it was used, as well as its presentation images.
Find the studio’s contribution
Read the credits and assignment description. They should distinguish direction, design, development and production. If the case only shows the outcome, ask the team which parts it handled when you get in touch.
Read the decisions behind the images
A useful description explains the problem and at least one decision that affected the work. Format constraints, available materials and the relationship with the client help explain how the studio approaches an assignment.
Try the work in its intended format
Watch the complete film with sound. For a website, open the project on your phone and try to find a service or contact. These checks show how editing, copy and navigation work together, beyond the images selected for the portfolio.
Use the portfolio to start a conversation
Save the project closest to your assignment and describe what interests you: a material, a transition or the clarity of its information. Send those references with the formats and deadline. The studio can then respond to the work you need.
In your first message, ask: “Which parts of the project I selected did your team produce, and how would you apply that work to my assignment?”
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